SCORECARD Listing Photosa) Professional photos, staged…b) Good photos, mostly clearc) Average, phone, some clutterd) Poor photos, low light or few imagesHow do you set your nightly rates?Pricing Strategya) Use dynamic pricing tools (Airbnb Smart Pricing or third-party algorithms) and adjust based on demand and market trendsb) Adjust manually based on past bookings and calendar trendsc) Set a flat rate and rarely change itd) Price below market to guarantee bookingsHow do you manage guest experience?Reviews & Guest Experiencea) Proactive communication, welcome pack, follow-up for reviewsb) Answer messages promptly and provide basicsc) Respond when contacted, no extra touchesd) Minimal engagement, let guests manage themselvesListing OptimizationWhich of these best describes your listing description?a) SEO-driven, keyword-optimized, structured to highlight unique features, with performance tracked and iteratively updated for visibilityb) Well-written description but not optimized for search or visibilityc) Basic description with limited detailsd) Vague, missing key featuresDo your amenities and extras match guest expectations?Amenities & Extrasa) All essentials + extras (coffee, local guide, entertainment, luxury touches)b) Essentials provided, a few nice extrasc) Only basics providedd) Limited or inconsistent amenitiesHow often is your property booked on average per month?Occupancy & Booking Frequencya) 75%+ occupancyb) 50–75% occupancyc) 25–50% occupancyd) Less than 25% occupancyHow do you manage your booking calendar?Calendar & Multi-Channel Availabilitya) Fully automated, synced across multiple channels (Airbnb, Booking.com, VRBO) and updated in real-time to prevent overlapsb) Mostly updated manually, occasionally synced across channelsc) Manual updates, often out-of-sync across platformsd) Rarely updated, high risk of double bookings or missed opportunitiesHow do guests find your listing and do you track visibility?Marketing, Visibility & Lead Capturea) SEO-optimized for Airbnb search, visible on first page for relevant searches, plus strategies to capture direct booking leadsb) Mainly organic searches, occasional promotions, limited insight into visibilityc) Listing posted with no optimization, unsure about search rankingd) Minimal promotion, no tracking of visibility or guest acquisitionDo you use any management support?Professional Supporta) Professional co-host or management service optimizing revenueb) Partially assisted by a VA or friendc) Occasional help, mostly DIYd) Fully self-managed, no supportSubmit
